Learning the Craft from Tequila Legends in Jalisco

On my recent trip to Jalisco, I had the incredible opportunity to sit down with some of the true legends of the tequila world—the kind of people who’ve been in the business for generations and know the process like second nature.

From the field to the bottle, they walked me through the ins and outs of tequila production—how to spot the perfect agave, the importance of slow cooking, fermentation techniques, aging methods, and what separates good tequila from great. But more than just technical knowledge, what I really gained was a deeper respect for the culture, patience, and pride behind every bottle.

These conversations weren’t just educational—they were inspiring. There’s no better way to learn the tequila business than from those who’ve built it with their own hands. And I’m taking those lessons with me into every decision I make moving forward.