Branding

You know what sucks? Walking into a liquor store, seeing a shelf full of $50 tequilas with fancy bottles and celebrity faces, and knowing—knowing—that half of them are going to taste like gasoline mixed with artificial agave flavor. The tequila boom is real. But so is the bullshit. --- The Problem Everyone wants to launch a tequila brand. Few people want to do the work. The industry is flooded with: - Investor-backed fluff that cares more about exits than excellence - "Margar