From Business to Roots: Seeing True Blue AgaveMy Tequila Journey to Jalisco

As someone in the tequila business, I’ve spent countless hours learning about the process, tasting products, and understanding the market. But nothing compared to the feeling of standing in the heart of Jalisco, surrounded by endless rows of blue agave growing exactly where they belong.

Traveling to Jalisco felt like going back to the roots—literally. Seeing the agave plants in their native habitat, thriving in the red volcanic soil under the Mexican sun, gave me a deeper appreciation for everything that goes into each bottle. The landscape was beautiful, but what truly stood out was the craftsmanship and pride of the locals who have harvested this land for generations.

Being there reminded me that tequila isn’t just a product—it’s a culture, a history, and a legacy. And I’m proud to be a small part of that story. 🌵🥃